Retail Management
Retail management is not just a skill; it is an art form. Retailing involves understanding consumer behavior in a way that drives them to purchase your product. You can quickly learn how to manage effectively anything from a small-scale boutique to a large corporate franchise once you complete the Retail Management Program by Lets Talk Through our comprehensive yet easy-to-use training module, you can learn to create successful service, branding, and marketing strategies. You will look at areas such as specialty retailing, retail channels, strategic planning, retail site selection, merchandising, and pricing. Retail management can be a career that offers great variability and flexibility; it all depends on where you picture yourself. Maybe you see yourself in a specialty shop that sells kitchen knives, a mall clothing store outlet, or a conglomerate department store. There are some terrific options out there, and you will soon find this out for yourself! after completion of this training module.
Benefits of this training module
This course covers all areas of Retail with a managerial context .Student gets a CCRM Certification accepted by all Retail Corporate's, and which will aid in placement and also in promotions /growth in one’s career in Retail Sector.
Management Course Content
Defining retailing; traits of successful retailers; the retail organization; management positions; departmental personnel; management training; motivating employees; components of customer service in the retail environment; training employees in good customer service practices.
Management strategies; target and niche marketing; department manager responsibilities; store set-up; department layout; personalization; buyers and vendors; business meetings; business analysis; controlling department performance.
Specialty retailing; capitalization; location; market analysis; traits of a successful entrepreneur; steps to launching a small retail enterprise; competing against large retailers; store design; principles of store set-up; store aesthetics, fixtures and colors; incremental and impulse sales; customer loyalty programs; multi-channel retailing; Internet opportunities for small businesses.
Retail channels for interacting with customers; trends and implications; electronic retailing: multi channel retailing; shopping in the future; types of buying decisions; the buying process; social factors influencing buying decisions; market segmentation.
Definition of retail market strategy; target market and retail format; building a competitive advantage via location, human resource management, unique merchandise, distribution and information systems, vendor relations and customer service; market penetration, expansion and diversification; global